Website Promotion

Increasing traffic to a web site involves more than submitting your pages to search engines. Here are some things you can do to effectively promote your web site.

Distribute your URL
This includes print media, advertisements and business cards. Make sure that everything has your url prominently displayed. Putting your web address on your product would give your customer an easy way to inquire about future purchases.

Exchange Links
When you visit web pages that relate to your subject, ask for an agreement to exchange links on your pages. Be sure that you inspect the site enough to know that their content "fits" with yours. Check out their links page to make sure no links go to pages you don't want associated with your web site.

Links page
This is a great way for people to find information pertaining to the subject of your page. Be sure to check these links at regular intervals to see if they are still valid URL's. You need to keep all links updated to prevent the dreaded "File Not Found" message.

Respond Quickly
It is impressive to clients and customers if you respond within 24 hours. There are automatic email responders that can do this if you aren't able to check your email on a daily basis. It is less personal, but is still a validation that their message has been received.

What great things are people saying about your business?
Have a section on your site to include positive messages you have received. Glowing comments will impress your web site visitors. Be sure to include any awards or recognition you have received.

Periodically change and update your pages
Repeat visitors like to see new things. Review your site for outdated information.