Website Design Principles

Marketing Emphasis
What does your customer see first on your web site? Is it a fancy design or the services and products offered by your business? If you have a shopping cart, how many "clicks" does your customer need to purchase?

Continued Support
Keeping your site fresh is important. Updating must be easy for you. Just send an email with changes or additions! (Yes, I check for spelling, grammar and punctuation.)

Basic Search Engine Optimization
This is another important part of your web site. Getting your site found is crucial to it's success.
Search Engine Optimization
Website Promotion

Email Encoding
Have you ever wondered how your email address is discovered, recorded, handed down, and passed around? This happens due to Email Harvesting Robots (aka spambots). These autonomous bots spider the web day and night following links until they discover an unsuspecting MAILTO tag. All email addresses are encoded to reduce spam.

Fast Loading
Once a customer gets to your site, then you must keep them interested. Most folks visit your site for information... and the quicker they can obtain that information, the better. How is your patience... or the patience of your clients or customers?

Easy to Read
On the computer screen, sans-serif type faces like arial and verdana are the easiest text fonts to read.

Easy to Navigate
Have you ever been to a site where the links don't work? Do you have a hard time finding the item you are looking for? Links should be clear and functional. Getting information from your web site should be easy for your customer.

Consistency between Browsers
The top three browsers at this time are Firefox, Internet Explorer 6 and Internet Explorer 7. Your site should function in all three. Choosing common fonts is also important for consistency between browsers. Most computers recognize these common fonts... arial, andale Mono, comic cans, courier, georgia, impact, times new roman, trebuchet and verdana.

Website Design Techniques
CSS and xhtml are used for efficient updating, design flexibility and future compatibility.